John Toon's point is that development time spent on one very vocal account is time not spent on the quiet majority, and the quiet majority rarely complains. They just do not renew. That is a real trap in practice software, where a handful of large firms have the loudest voices and the smaller firms have the bigger numbers.
The trigger is Engager's August release. Now part of TaxCalc, it is aiming up from the small firm market it already had, and whether the roadmap follows the noise or the need is the thing to watch.
Leigh Stallard's counter is that customers describe the problem in the language of the tool they already have, so nobody asks for the thing that has not been invented yet. Somebody still has to take a position on where the work is going and build for that.
From the episode with John Toon, Kendrick Hair of Fishbowl and Leigh Stallard.
Digi-Tools in Accrual World is The Loop's weekly accounting tech podcast, hosted by Ryan Pearcy, John Toon, Indi Tatla, Eriona Bajrakurtaj and Ian Gregory.
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