The Loop - AccountantsSeptember 04, 202600:11:39

Xero Global App Awards 2026: the winners, and why proposal tools keep winning

Xero announced the winners of its 2026 Global App Awards at the tail end of Xerocon Denver. Gojee took Global Small Business App of the Year, Ignition took Global Practice App, ShiftCare took Innovation, Pulsify took Emerging and Mayday took the People's Choice. On the regional awards, ApprovalMax won the UK, A2X took the USA and Canada, XBert won Australia and SuiteFiles took the US practice award.

Alastair Barlow spots that both the global and the UK winners were proposal tools, and asks Eriona Bajrakurtaj whether proposals are really the biggest pain in a firm. Her answer is no, it is still chasing clients for their records, and nobody has come close to fixing it.

That opens out into customer experience as the real differentiator, private equity's indifference to it, and how the audit world has quietly got closer to solving the chasing problem than the bookkeeping world has.

From the episode with Eriona Bajrakurtaj, Alastair Barlow and John Toon.

Digi-Tools in Accrual World is The Loop's weekly accounting tech podcast, hosted by Ryan Pearcy, John Toon, Indi Tatla, Eriona Bajrakurtaj and Ian Gregory.

Full episodes: https://digitoolsinaccrual.world
Newsletter and live sessions: https://www.linkedin.com/company/thedigitaldisruptors/
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